£15,000 worth of counterfeit football shirts seized in Stoke

Counterfeit England shirt Counterfeit England shirt
Image: Stoke-on-Trent City Council

Stoke-on-Trent City Council has announced that they recently seized a total of 178 counterfeit football items from an address in Longton, Stoke-on-Trent. 

The items, which included full English strips, are estimated to have a street value of £3,500 and a retail value of over £15,000. 

City Council trading standards officers came across adverts promoting the sale of fake items online. This led to the raid of the address, which took place shortly before England played Denmark in the Euros on 20 June. 

England-related goods included strips, tops, tracksuits, shorts, and socks. 

Scotland, Spain, Brazil, Newcastle United, and Manchester United shirts were also recovered during the raid. Two football-branded baby grows were also found. 

The owner behind the business is now under investigation. 

The Council deputy leader stated that counterfeit businesses undermine “the hard work of legitimate businesses.”

He also stated that: “Counterfeit traders want to take advantage of consumers at a time when everyone is feeling so good supporting England as they progress in Euro 2024.”

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