Love Cheese Live will be held in the Staffordshire County Show Ground this weekend and is expected to attract over 6,500 cheese lovers from across the UK.
Between 28 and 29 June, celebrity chefs and food experts will be performing live cooking demos and discussing their love of cheese. The event will run from 9.30am to 4.30pm on both days.
James Martin is the headline act, who will be showcasing some of his favourite cheese-related recipes and signing books from the main stage.
Other notable appearances include Will Holland, Jason Daniel, Amy Salisbury, and Mario Olianas.
Food stalls will be pitched throughout the festival grounds showcasing some of the best cheeses from across the UK. Food trucks will also be onsite to serve up some great cheese-related street food.
Live music will also take place, with jazz bands and duets scheduled throughout the weekend.
Strictly Come Dancing star AJ Pritchard is also set to perform two dance routines at the festival.
Tickets for the event can be bought here.
Experienced writer and journalist James McKean leads the daily editorial output at StaffsLive. To contact him, email news@staffslive.co.uk