Plastic: Is it unnecessarily demonised?


PLASTIC is being unnecessarily demonised, according to local award-winning business owners.

Despite the current worldwide fight on plastic, a panel speaking on the topic of sustainability in business at Staffordshire Business Festival, said that not all plastics can be judged in the same way.

“Plastic is actually a really amazing material, and we’ve made it evil. It isn’t a bad material; we’ve demonised it” said Staffordshire born and bred managing director of Woolcool, Josie Morris.

At the festival on 5th November at Keele University, managing directors and chief executives explained how they feel pressured to make their businesses more sustainable, especially with people following trends involving plastics.

“It’s about looking at what happens at the end of the material, rather than looking at the material as evil and getting rid of it completely – because that isn’t sustainable for anyone” said Josie.  

The successful managing director explained how important it is to have a sustainable business, but said that business “doesn’t have to be eco” to be sustainable for the future.

“I had a phone conversation with someone who said we should ban all plastic… but that isn’t sustainable. What needs to be sustainable is the improvements you make to it, or where you can send that item, such as to charities”.

Chief executives of companies including Warwick Music Group and Addmaster agreed that business’ need to be sustainable to be successful, but that using plastics is not always bad.

“The frustrating thing is people saying ‘you’re making it out of plastic, it must be bad’ and that’s not true” said Steven Greenall who’s company Warwick Music Group, makes musical instruments using plastics.

People are noticing changes such as carrier bag charges, but chief executive of Addmaster, Paul Morris said that: “Trends go too far, and there are demonisation’s of wrong products and people are having the wrong advice”.


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