Customers will find themselves coming face to face with 12 giant bug sculptures at the intu Potteries this week.
The Big Bugs on Tour campaign which started on Tuesday (April 2nd) aims to bring Stoke-on-Trent shoppers closer to nature.
You can view the lifelike bugs up close until May 1st which includes a honeybee, hornet, swallowtail butterfly, nut weevil and a ladybird soft play area for children.
The initiative backed by naturalist Chris Packham follows new research which shows that being around nature makes you 67% happier according to intu.
He said: “We are facing a crisis in our countryside.
“I haven’t seen a single butterfly in my garden this year and more needs to be done to reconnect people with nature and start caring for and realising the importance of the bugs in your backyard.
“intu’s Big Bugs on Tour is shining a big magnifying glass on this and also putting bugs into school classrooms, and is a fantastic initiative to alert to the importance of nature in our lives.”
Not only will you see giant bug sculptures in the centre but a board of competition bug designs from 6 Stoke-on-Trent primary schools.
With the winner from Newcastle under-Lyme Junior School having their drawing made into a sculpture.
The month long display has already been showing quite the hit with local shoppers.
Melanie Lowe, 42, from Blythe Bridge said: “It’s brilliant. My little girl loves nature stuff like flowers and insects that’s why we’ve came over to show her.”
Moyra Dickson, 60, from Stoke-on-Trent said: “I think it’s really good. I like looking at what the children have done.
“Anything extra that we can teach them about those sorts of creatures is really good.”
The bugs are touring for 24 months to 13 intu shopping centres nationwide including intu Trafford Centre and intu Lakeside.
Sandrine Rutter, marketing manager at intu Potteries said: “We know that a closer connection to nature makes people happier and Big bugs on tour is an opportunity to help educate adults and children on the importance of the bugs in their gardens and put a smile on their faces.
“Millions of people shop at intu centres every year so we hope bringing them face-to-face with these giant British bugs can make a real impact in how they interact and reconnect with nature, and ensure they are happier than when they arrived.”
The 12 British bugs being exhibited are:
1. Azure damselfly
2. Black ant
6. Meadow grasshopper
7. Swallowtail butterfly
8. Swallowtail caterpillar
9. Nut weevil
10. Rose chafer beetle
11. Stag beetle
12. Greater water boatman
For more information go to http://www.intu.co.uk/BigBugs.