First Look: The incredible vision for Hanley. Plans reveal how the city centre could look after multi-million-pound investment (and there are massive plans for the train station too!)


Artist impression of the council’s final plans for re-development near Stoke Station

Hanley could soon house a new 3,500 seat arena as plans are unveiled at an international property show in France this week.

Stoke-on-Trent City Council are showing off their proposal for a hotel, public square and a youth centre which will be built on the East-West/bus station site in Hanley.

The council has also revealed their final plans to redevelop Swift House- next to Stoke Train Station- into a 76-room hotel, 200 student flats with three new restaurants.

No costs or budgets have been revealed but the Stoke on Trent and Staffordshire Local Enterprise Partnership has joined forces with nine other LEPS to exhibit together at International property show MIPIN, in the hopes of drumming up interest from investors from all over the world.

They will be promoting stokes main attractions to investors and give them a taste of local produce such as a Staffordshire staple – Oatcakes and also Ales from Lymestone and Titanic Brewery.

Demolition work is currently taking place on the derelict East- West site, after the council bought it for £4million last year and has already earmarked £3.5million for a ‘Youth Zone’ on the site.

An artist’s impression of the plans for the wider East-West scheme shows how the Arena, Youth Centre and other elements could fit together. The council are marketing the cleared site as a ‘one-in-a-generation development opportunity’.

The initial proposal for the East/West Bus Station site

Councillor leader Ann James said: “The development plans unveiled today set out our long-term commitment as a council to continually transform this city – attracting multi-million-pound investment which ultimately leads to local job creation and greater prosperity.

“These developments offer significant opportunities for global investors. That is why we are at MIPIM, to pitch Stoke’s potential at the highest level and make sure our name is out there at the forefront of development circles,

“These two sites present once in a lifetime development opportunity to create something special and improve the city for generations to come. It’s a very exciting time for the city right now.”

At last year’s event, the council made public four options for the Swift House Scheme, which will then form part of a wider regeneration of the area around the train station.

Two of the options – a hotel and student accommodation – have now been combined in final plans and feature Canal side restaurants and a glass dome.

Deputy council leader Abi Brown added: “We are ensuring we build on our current successes to make Stoke-on-Trent an increasingly attractive place to live, work, visit and study,

“It is important therefore that together with our partners we are showcasing the city on an international stage,

“Working as part of the LEP and Midlands Engine gives us additional leverage. It demonstrates how effective cross sector working is essential to successful delivery.

“As a council we are a facilitator of economic growth and with both schemes our actions are directly providing prime city centre land for development as soon as possible.

“When we consider recent developments, our existing businesses, university and connectivity, we can be confident of the future success of the exciting schemes unveiled today.”

Virgin Trains, which runs Stoke Station, is one of 17 sponsors supporting the Stoke-on-Trent and Staffordshire delegation.

Darren Horley, head of commercial for Virgin Trains, said: “Record numbers of people are now choosing to travel by train. In the last year along over three million journeys were made to and from Stoke Station reflecting the city’s excellent rail links.

“Our and Stoke-on-Trent City Council’s shared ambition is to place the station at the heart of the community, making it a destination in its own right. The regeneration plans for the area will bring new life to the surrounding area and give the city a station to be proud of, and its visitors a first-class welcome.”


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