Stoke-on-Trent has beaten London, Manchester, Birmingham and Liverpool in the top 15 best cities to start a business in the UK.
Ranking at number six, research showed that 39.3% of businesses in Stoke-on-Trent manage to survive their five year start up period.
That is 3.2 more than businesses based in Glasgow and 1.8% more than businesses set up in Manchester.
The research was conducted by Paymentsense, a card payment solutions provider, and was based on which cities had businesses with the best survival rates, weekly salary, average cost of rent for a one bed apartment, number of employed adults and population.
The research also found that as a result of the city’s heritage, being the home of England’s ceramics industry and carnal network, tourism has been boosted, making the city ‘a desirable place to start a company.’
Cabinet member for education and economy, councillor Janine Bridges said: “We work had to help businesses to locate in the city and provide tailor made support to meet the needs.
“I look forward to welcoming many more business owners in the future to continue to build upon the on-going transformation of our city.”
Leader of Stoke-on-Trent City Council, councillor Ann James said: “It’s brilliant to see Stoke-on-Trent being recognised for its great business potential and opportunities for budding entrepreneurs.
“There are so many opportunities and exciting business developments happening and in the pipline, including the regeneration of Unity Walk and the brand new four star Hilton hotel in the city centre.
“We are committed to developing our business opportunities and to bringing more people into our city.”