“It’s a Wonderful Life” with Virgin Trains


Virgin trains have launched a heart-warming Christmas campaign in aid of mental health charity, Rethink Mental Illness.

They have begun to paint the script of the Christmas film, “It’s a Wonderful Life” across the platforms on their route from London to Glasgow.

The script is 7.5km long and painted in yellow along the yellow line on the platform.

The 1946 film still spreads the same message it did 70 years ago – family, love, hope and redemption.

The initiative aims to show how powerful simple acts of kindness can be, especially during Christmas time.

The campaign can direct people to information, support and advice for those struggling with mental health.

The script was painted in Stafford station yesterday, 29th November, and comes to Stoke-on-Trent station today, 30th November.

Other cities to get decorated will include Rugby, Birmingham, Liverpool and Manchester.

Natasha Grice, Executive Director of People at Virgin Trains said: “It’s A Wonderful Life is a story of kindness which teaches us that having someone there for you when you need it most is one of the greatest gifts you can receive.

“Many of our people have been personally affected by the issues raised in this campaign or know someone who has been.

“This is why we wanted to get as many of our staff involved as possible, working to create a message of kindness that will touch as many of our customers as we can”.

To find out more about the campaign visit https://www.virgintrains.co.uk/its-a-wonderful-line


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