NHS launches new campaign to raise awareness for antibiotic resistance

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The NHS across Staffordshire has launched a campaign to raise awareness about antibiotic resistance.

GPs will be handing out postcards explaining why they are not prescribing antibiotics for a range of common conditions such as colds, sinusitis, ear infections, sore throats, and most coughs.

They are urging the public to seek alternative treatments for things caused by viral infections.

It is said that there is an estimated 5,000 deaths a year because antibiotics no longer work for some infections.

CCG Lead Pharmacist Dr Manir Hussain, said: “We have got a very limited number of antibiotics we can use to treat bacterial infection.

“We are concerned that if we use our antibiotics inappropriately, we will increase resistance.”

Taking antibiotics encourages harmful bacteria that live inside you to become resistant.

Dr Hussain added: “The key message is to educate patients and the public that if you have a cough and a cold then there are steps that you can take which will mean you will feel a lot better without antibiotics.

“The key message is to educate patients and the public that if you have a cough and a cold then there are steps that you can take which will mean you will feel a lot better without antibiotics.

“Patients often need reassurance, and once they have seen a professional, I think the message will get through.”

 

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