Campaign launched after Staffordshire ranked second highest for heart related conditions


Would you know how to restart a heart? West Midlands Ambulance Service are here to help.

After devastating survival rates, life savers around the West Midlands are launching a campaign to encourage more people to learn how to perform CPR.

West Midlands Ambulance Service attends up to 62 cardiac arrests each day.

In 2017, they attended 334 heart related conditions, 69 of which took place in Staffordshire. This was the second highest after Shropshire.

On the back of these shocking figures, Restart A Heart Day will take place on 16th October.

The campaign is run by the British Heart Foundation and Resuscitation Council.

West Midlands Ambulance Service and Midlands Air Ambulance Charity have banded together to raise awareness of the campaign.

This year, the Ambulance Service are hoping to train more than 30,000 children in one day at schools all across the West Midlands.

Murray MacGregor, Communications Director for West Midlands Ambulance Service, said: “We work with the British Heart Foundation and Midlands Air Ambulance to provide for staff and volunteers who give up their time to go into these schools.

“The British Heart Foundation provides mannequins that are used for this and our staff then provide the basic life support teaching so that the children can understand what is required to effectively save someone’s life.”

He added: “The reality is if you have a cardiac arrest outside of hospital in the UK today, you only have a 7% chance of surviving to two weeks after that cardiac arrest.

“Essentially, you have a 93% chance of dying which is a horrendous figure.”

To get involved in World Restart A Heart Day, please contact 01384 215 810 to find your nearest CPR course taking place on Tuesday 16th October.

On the day, post your training photos on social media and tag @MAA_Charity and @OFFICIALWMAS with #RestartAHeart.

For more information on the West Midlands Ambulance Service, visit and for further detail on Midlands Air Ambulance Charity, visit

Featured image courtesy of West Midlands Ambulance Service.


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