Stoke-on-Trent City Council announces plans to improve Swift House site


Masterplans for the future of Swift House have been announced at a conference in France this week (March 14).

Swift House, which sits next to Stoke-on-Trent railway station, currently houses a small number of city council and private sector staff.

Four development options for the site were unveiled by Stoke-on-Trent City Council Deputy Leader, Abi Brown, at the MIPIM property conference in France.

The options for the site include:

  • More than 200 one, two and three-bedroom apartments with facilities including rooftop terraces, a gym and amenity space.
  • 190,000 square foot of flexible office space, providing business facilities to suit any size business.
  • A 140-bedroom hotel with conference and meeting facilities, a gym, spa, standalone restaurant, licensed bar and casino.
  • More than 800 beds in a student residential complex, holding undergraduate accommodation to post-graduate studio apartments, with a business hub on the ground floor.

Councillor Abi Brown, said: “Our city, its residents and our businesses deserve the best and we are planning ahead to make sure we remain competitive as a place to do business.

“That is why we are at evens like MIPIM, to really highlight opportunities like the Stoke Station Masterplan to potential developers and investors from all over the world, and present the fantastic opportunities we have here in our city right now.”

This news comes shortly after the council announced that Stoke-on-Trent will become a High Speed 2 (HS2) connected city.

Swift House is also a short distance away from Stoke town centre and Staffordshire University, which is one of the establishments likely to be affected by the developments.

Deputy Vice-Chancellor at Staffordshire University, Professor Martin Jones, said: “Staffordshire University welcomes this exciting development.

“Stoke-on-Trent is on the up, and this proposal for the future of Swift House is the catalyst needed to think creatively about iconic mixed-use spaces, ranging from flexible office and live-work spaces to hotel and student accommodation.”

Leader of Stoke-on-Trent City Council, David Conway, also agrees with the proposed plans for the site.

He said: “We are delighted to be launching this key development that has the potential to play a big part in regenerating the Station Gateway to our fantastic city.

“In recent years, we have worked hard to ensure we listen and work with partners and stakeholders, receive feedback and most importantly act on it – we are not a local authority which develops in isolation.

“Last year saw record passenger numbers at the railway station, with more than three million people passing through the turnstiles.

“The number of people using the station has increased by 27 per cent in the last five years, and is expected to rise further in the future.

“These figures show the transformation taking place in Stoke-on-Trent and it’s absolutely vital that we maximise the potential of the area.

“This development would be a landmark scheme for the city, building on our ongoing positive outlook as a growing city.”

Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE, said: “The city has a rising national and international profile as a business and tourism destination thanks to its enterprise zone and vibrant ceramics sector, its culture and heritage, as well as the amazing countryside on Stoke-on-Trent’s doorstep.

“It is excellent news for our local economy that the city is bringing forward such ambitious development plans to capitalise on these strengths.”


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