Broadcaster Channel 4 have named Stoke-on-Trent as a potential regional home in a recent press conference.
The broadcaster announced plans last year to relocate out of London, moving 300 jobs.
Since, council leaders and MP’s have been bidding for the hub to move to Stoke-on-Trent.
Stoke-on-Trent MP, Gareth Snell, says Channel 4 will have a bigger impact on Stoke-on-Trent than any other city.
“You could move Channel 4 to Birmingham or Salford tomorrow.
“It would fit in perfectly, but actually the impact it would have on those cities is minimal.
“One of the things that Channel 4 talked about was wanting to have a much bigger impact where they are.
“Stoke-on-Trent is very rich in creative talent, showed through the city of culture bid.
“So, we should be talking about the things that we can offer Channel 4 and how their impact would have a much bigger knock on affect to the local community
“I was taken by the announcement that they want to move some of the production for Channel 4 News out of London.
“So, if we can’t get one of the big hubs, we ought to be really pitching for the Channel 4 News to be here.
“We already have a big stream of journalism in the city, and we could build on that with Channel 4.
“We can provide them with a ready pool of potential news staff, which would mean graduate retention in the city would go up. We can get the longer term economic benefits.”
Council leader Dave Conway, said: “I’m delighted that Channel 4 has made this announcement and the fact that Stoke-on-Trent was mentioned in their coverage.
“Our city wouldn’t have been on Channel 4’s radar without the work that this authority has put in to date.
“We’re a commercial council that believes in the city and what Stoke-on-Trent can offer.”
Alex Mahon, Channel 4 Chief Executive, has revealed plans for a new national headquarters, which will be home to a new studio.
Also, there will also be two new smaller hubs outside London by 2019, boosting spending outside of London by more than £250m by 2023.
Channel 4 announced that they will still keep its London headquarters, using the space for creative and independent companies to use.
Deputy council leader Abi Brown, believes that Stoke-on-Trent has strong potential for Channel 4’s relocation.
She said: “Our city is a natural location for Channel 4 to consider.
“We’re right in the heart of the country, with excellent infrastructure links, affordable land and a have a skilled workforce.
“We have an economy that is growing.”
Channel 4 have not yet decided where it will relocate, but have organised pitches to take place in April.
Birmingham, Liverpool and Sheffield are some of the cities that have also shown an interest.
Councillor Janine Bridges, cabinet member for education and economy, said: “We’re a city that is on the up.
“We’re delighted to be on their shortlist of potential locations.
“We’re in the top 10 fastest growing economies outside of London.
“We’ll be submitting a full bid to Channel 4 and will explain to them all of the advantages that our city has to offer.”
The decision will be announced later in the year.