Newcastle-under-Lyme has successfully been reinstated with its Purple Flag status, naming it a ‘safe, diverse and vibrant’ place to go at night.
The scheme, run by the Association of Town and City Management (ATCM) has granted Newcastle the award for the fourth year in a row.
It assesses the quality of bars, clubs, restaurants, cultural attractions and public buildings as well as partnerships, safety, public transport, strategy and leadership in towns across the country.
According to the police crime map’s latest figures, Newcastle-under-Lyme clocked 167 crimes in and around the town centre in November, 2017, compared to Hanley’s 295, and Tunstall’s 221.
Benefits of the accreditation include an increase in footfall, inward commercial investment, lower crime and anti-social behaviour and improved public perceptions.
Cllr. Jill Waring, Cabinet member for community safety and well-being, said: “It’s excellent news that Newcastle town centre has once again achieved this national gold standard.
“It’s confirmation that all the elements remain in place to offer a good experience for different groups of people, not just for those drinking alcohol.
“This latest award is testament to the hard work and commitment of the Council, its partners and businesses to continually improve what the town centre has to offer.
“We will now look to build on what has already been achieved.”
The assessor highlighted “well developed” multi-agency co-operation, the development of public artwork and the refurbishment of Red Lion Square to improve pedestrian connectivity as particular achievements.
Amy Williams, Newcastle BID Manager, said: “The result comes from great partnership working between the BID, the Council, Staffordshire Police and other agencies and we look forward to another 12 months of promoting the Purple Flag scheme and Newcastle’s night time economy.”
Adele Thompson, Deputy Manager at Revolution, said: “We’ve got quite a lot of competition with Hanley, so getting this award definitely brings people here and hopefully it will continue to grow.”