Five reasons why Stoke-on-Trent should be Channel 4’s new home


Stoke-on-Trent MPs Gareth Snell and Ruth Smeeth are going in all guns blazing to put the city well and truly on the map.

And no, we’re not talking about the City of Culture bid!

After a decision was made to move Channel 4’s headquarters out of London, the MPs are backing the Potteries to become the next home for the broadcasting company.

Although us Stokies are fond of the city, this is not going to be an easy ride.

No matter how much we love our city, we are competing with the likes of Birmingham, Sheffield, Leeds-Bradford, Liverpool, Bristol and Brighton.

But we firmly back Snell and Smeeth, and we too believe Stoke-on-Trent could be the perfect home for C4.

So we’ve put together a list of reasons why the channel’s bosses should move their headquarters to Staffordshire.

Grab your tea and oatcakes and enjoy, duck!

1. A Bag Full Of Culture And Heritage!

If you thought Stoke-on-Trent was boring then let me tell you my friends, Stoke-on-Trent is the ‘world capital of ceramics’.

The toilet you sit on and the plates you eat from were most likely made in Stoke-on-Trent.


Ceramic work displayed at the British Ceramics Biennial 2017

Stoke-on-Trent has an amazing music scene. Hard hitting heavy metal or some smooth soft vocals, Channel 4 would have access to some amazing artists and talent.

The Gladstone Pottery Museum is the pride and joy of Stoke-on-Trent as it gives its visitors an exciting and interactive tour of the pottery industry, with its roots being shaped right here in Stoke.

Who said Stoke-on-Trent was dead? Its pottery certainly isn’t.

2. You alright duck? 

The people of Stoke-on-Trent are some of the friendliest and loveliest people you will ever meet.

Whether you’re doing your weekly shop or just out for a walk, you are extremely likely to come across a Stokie who will start a conversation with you.

3. It’s Oaty-licious!

Usually Stokies are a united force… that is until you ask them what filling they want in their oatcake.

Oatcakes_Still.jpgNothing will divide a Stokie more than their oatcake preference.

But without a doubt oatcakes are at the heart of Stoke-on-Trent.

Does Birmingham have oatcakes? No! Does Manchester have oatcakes? No! Does Stoke-on-Trent have oatcakes? Hell, yeah!

If Channel 4 moved to Stoke-on-Trent, the staff would have oatcakes at their doorstep.

We advise opting for a savoury oatcake filled with cheese and eggs for lunch, then end the shift with a sweet sensation drizzled in golden syrup and guess what… they are full of fibre! What’s not to like?

4. Business is Blooming!

Stoke-on-Trent is home to Bet365 and Emma Bridgewater: both successful organisations.

Channel 4 can join these organisations and rest assured the people of Stoke-on-Trent will support the move.

5. Transport is a blessing!

Stone Railway Station

Visiting larger cities from Stoke-on-Trent is as easy as knocking on your neighbour’s door when you’ve ran out of milk on Easter Sunday – always handy.

Manchester and Birmingham are around the corner and London is just under two hours away by train.

This city is basically as accessible as London, makes sense for Channel 4 to relocate here really.


So there you have it.

Five reasons why Channel 4 should move their headquarters to Stoke-on-Trent.

Stoke-on-Trent joins some of the UK’s biggest cities in this race, but who do you think will win?


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