Drivers will no longer be able to stop on two key roads in Stoke-on-Trent city centre as part of red routes plans to reduce congestion’s and improve safety.
Red lines will be painted on stretches of Marsh Street, Trinity Street, York Street and Etruria Road in Hanley from Monday (October 16).
Drivers are not allowed to stop under any circumstances on red route roads painted with double red lines.
They could be fined up to £70 if caught, and CCTV cameras have been installed to enforce the new action.
Cllr Dan Jellyman, Stoke-on-Trent City Council’s cabinet member for regeneration, transport and heritage, said: “These are the first red routes to be introduced in the city, which will help to reduce congestion and improve safety.
“It is important to keep traffic flowing on what is one of the key routes in the city centre, helping to support public transport, local businesses and jobs.
“There have been many times where the roads have become entirely blocked, with emergency services unable to effectively respond to incidents.”
Patrick Fitzgerald, General Manager of Quality Hotel said: “It’s been a long time coming quite frankly.
“It will benefit the town as the access will be improved and for us here it will allow people to get a night’s sleep.
“When the clubs are in full swing, private hire cars illegally park all down the roads.
“There are purpose built taxi ranks and loading bays that have been put in place so I can’t see a downside.”
The city council has created an alternative pick-up point for pre-booked taxis on Clough Street, opposite the Portofino Italian Restaurant on Marsh Street.
Passengers who want to just jump into a taxi will have to go to the temporary night-time rank further along Marsh Street (opposite Kiwi Fit) or to designate taxi ranks by the bus station.
Cllr Randy Conteh, the council’s cabinet member for housing, communities and safer city and with responsibility for licensing, said: “The introduction of red routes in the city centre means drivers will no longer be able to stop on certain roads.
“Therefore, to aid taxi drivers who have been pre-booked, we have created a new pick-up where they can meet their passengers safely.
“We have in the past received complaints from a local business about large numbers of private hire vehicles parking in Trinity Street and Marsh Street in the early hours of the morning, and this is another reason why this designated pick-up point has been created.”
Ron Legge, a local artist expressed his conflicting views.
“I think it’s just another money making scheme; an anti-motorist scheme that will discourage people from coming into the town.
“I think it will affect people coming into the town. I totally disagree.”