More than 6,000 students flocked to Hanley’s intu Potteries Centre for the annual Student Night bargain hunt.
Students from local colleges and Staffordshire and Keele universities queued out of the doors of the centre from 5pm to get their hands on discounted goods.
More than 43 stores and restaurants took part in the event with discounts offered up to 30%.
There was also entertainment provided – from a karaoke booth to paparazzi.
Louise Kennerley, assisting marketing manager at intu Potteries, said: “It’s good for everyone to get together and get some special deals.
“We expected a lot of students to attend, especially with the Stafford students moving to the area.”
The event was one of a number of student nights being held at intu shopping centres up and down the country, which saw more than 120,000 students attend.
Kyleisha Lewis, 20, studying Law at Staffordshire University, said: “It’s been really good.
“I’ve been into places I wouldn’t normally go to because they’re too expensive.
“The atmosphere is really good too, everybody is having a great time.”
Louise added: “We expect the night to get bigger and bigger in the future.”