Newcastle-under-Lyme bakery Twice As Nice shortlisted for Free From Food Award


A Newcastle-under-Lyme bakery has been shortlisted for a Free From Food Award in recognition of its dedication to making sweet but healthy treats.

Twice As Nice Bakery, on Fogg Street, will be competing against supermarket giants such as Tesco and Waitrose in a bid to win an award which praises how great food can be tasty while being free of key ingredients for people with intolerances.

Bakery owner Laura Krippner, 43, started with a market stall two years ago at Rode Hall Farmers’ Market and after its success, opened the Twice As Nice bakery in December 2015.

And now the bakery’s products have been shortlisted in two Free From Food Award, which include pink peppercorn sourdough bread and chocolate stout cake and Hello Sunshine, a lemon and marmalade cake.

Twice As Nice Bakery owner Laura Krippner hopes to win Free From Food Award

One of the cakes that has been entered; Hello Sunshine

Laura said: “It is massive for a shop of our size, we are really, really small.

“The fact that you can get your product tested at the same time as the ‘big boys’ is just amazing.”

Laura got the idea of a ‘free from’ bakery when she saw a similar style of bakery whilst living in Sydney, Australia.

Twice as Nice Bakery make bread, cakes, biscuits and brownies without gluten predominantly, but also take out other ingredients in some of their bakes.

Being involved in the award has meant recognition from all over the country which is helping expand the business.

Laura added: “We are now sending our products all over, they are going up to Scotland, down to London, where as normally they wouldn’t have heard of a little bakery in Staffordshire.”

The winners of the awards will be announced in April 2016 at an awards ceremony in London.


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