McDonalds has confirmed it is looking to open a restaurant in Leek.
The company says there are no fixed plans, but that the town is one they would like to invest in.
News that the fast food giant could open up sparked reaction from residents on social media, with some threatening to protest against any potential move.
Floristry supervisor Jonathan Astles, 31, said he felt the town needed more national shops rather than a McDonalds.
“Leek doesn’t really need a McDonalds but it does need some more national shops.
“Partly to bring in some shops the younger generations might want to shop at and partly to help bring the prices down in Leek.”
Nutritional biochemist Rachell Hipkiss is also against the restaurant, saying the town had far better restaurants already.
“We have great places to eat that serve real food, locally sourced and good for you,” she said.
Ben Jackson, 23, a volunteer at Churnett Valley Railway, said: “Leek already has Subway and takeaways which offer similar food.
“I think McDonalds would be used in Leek but there is already one on the way to Stoke.”
Other concerns raised included whether local contractors would be used to build the restaurant and the quality of jobs McDonalds could provide.
Staffordshire Moorlands was recently rated the fifth worst area in the West Midlands for people earning below the living wage, according to figures from the Trade Unions Congress.
The company already has 19 restaurants in Staffordshire, including one in Sneyd Green, less than ten miles from Leek, which opened in late 2014.
A spokesman for McDonalds told StaffsLive: “We are always looking for new sites and can confirm that Leek is an area where we would like to invest, open a new restaurant and create jobs.
“We are looking at several potential opportunities in the area but currently have no confirmed plans.”