Student shoppers make a “massive difference” to Stoke-on-Trent’s economy, according to managers and storeowners at the intu Potteries shopping centre.
The Hanley mall hosted its annual Student Night, attracting more than 6,000 shoppers.
Whether they attend university or college, they were able to take advantage of special discounts as well as take part in games and competitions during the evening – one of the busiest nights of the shopping centre’s year.
Louise Kennerley, assistant marketing manager for intu Potteries, told StaffsLive: “We’ve got Keele and Staffordshire University really close by so the student community is a big one for us.
“This time of year, the students have all just moved in and are finding their feet so they’re coming here quite a lot which is a real boost for the centre.
“From speaking to our store mangers, it’s clear they do make a massive difference.”
John Gold, owner of The Music Store said: “Nights like this are really important as it gives us a chance to meet the new students and show them what we do here at the Music Store and at the centre.”
“We’ve only been here a few months so this is our first Student Night and, especially being a music store, we feel like we have a strong link with the student community in Stoke which has such a great live music scene.”
Click on this video to see what students thought: