Gambling giant bet365 is creating 600 jobs in a multi-million pound expansion.
The company is moving its headquarters from Festival Park to the Sentinel newspaper’s former offices in Etruria.
The betting company currently has more than 2,200 employees in the Potteries and the firm has pledge to boost its workforce by 600 over the decade.
bet365 is one of the major UK-based online bookmakers.
Its joint chief executive Denise Coates CBE said: “I am from the area and apart from my time at university, have always lived here.
“Key to bet365’s success, is our fantastic and loyal group of employees who have worked with me over the years I have worked in Stoke.
“At the moment we contribute over £80 million annually into the economy in terms of staff wages, so it’s a significant amount being invested in the area in terms of those wages. Other businesses will also benefit”.
The company is planning to build a new 13,000 square metre office in Forge Lane, which is almost double the size of the existing one.
The leader of Stoke-on-Trent City Council, Cllr Mohammad Pervez: “Jobs and growth are this city’s number one priority and drive everything we do.
“Companies in our city, like bet 365 show us that we can compete for quality and value with the best in London, Manchester and Birmingham, and we want to encourage our home city businesses to bid for this work.”
bet365 saw pre-tax profits from its gambling operations increase by more than 50 per cent to nearly £180 million last year.
Rob Flello, Stoke-on-Trent South Labour MP, said bet365’s announcement was a boost after energy firm npower announced it was axing 550 jobs by closing down its Fenton call centre.
He said: “This is welcome news and brings much-needed Christmas cheer to Stoke-on-Trent in the wake of npower’s heartless decision to vandalise the city’s economy by continuing to put profits before people.
“bet365 already makes a massive contribution to the work and life of the Potteries and I’m delighted this will increase further as its business continues to grow.”